Can I rely on legitimate interest for B2B marketing?
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Can I rely on legitimate interest for B2B marketing?

30/07/2018

For business to business marketing legitimate interest may be used as your legal basis for processing work email addresses that identify individuals in their business capacity (for example, jo.jones@beswicks.com). This relies on you being able to demonstrate that your interest in marketing your business is balanced with the recipient’s rights and reasonable expectations. Please note […]

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