Ryan Yates Group Commercial Director

I am a sales and marketing professional with over 15 years’ experience working with SMEs and global brands.

I have a strong commercial background and have operated as a senior stakeholder implementing sales and marketing strategies and utilising software to drive profitability.

As the group commercial director, my role is to oversee all commercial activities for Beswicks Legal.

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What I do..

  • Develop, plan and implement commercial plans and strategies
  • Accelerate and encourage the group’s growth and success
  • Perform market research and analyse threats and opportunities
  • Implement new customer acquisition strategies
  • Manage existing client relationships
  • Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service
  • Establish and manage long-term relationships with stakeholders
  • Understand the requirements of existing clients
  • Track, measure and analyse commercial metrics using key performance indicators
  • Manage and track expenditures, financial goals and budgets

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