Ambush Marketing – it’s just not cricket!
Blog

Ambush Marketing – it’s just not cricket!

11/12/2019

International cricket’s World Cup and Rugby Union’s showpiece World Cup in Japan were two of the most-watched sporting events of the year. The global partners and sponsors of these events included multinational companies such as Nissan, Heineken, Emirates, Land Rover, MasterCard, Canon and Coca-Cola. Significant investments are made to gain the exposure and goodwill that […]

Read more